About Act Now

The ActNow campaign was launched at the UN Climate Change Conference (COP 24) in December 2018, with a call from Sir David Attenborough in conjunction with the award-winning “People’s Seat” initiative.

The campaign has been embraced by influencers dedicated to climate action and sustainability, by leading chefs sharing sustainable recipes and hacks, and by companies engaging their employees and customers. Takeovers by the Angry Birds, Peter Rabbit and the Trolls, and a collaboration with Baobab Studios, gave ActNow additional momentum. A gamified mobile app by AWorld continues to engage audiences worldwide. And the Climate Action Superheroes kids’ version of ActNow opened the campaign up to kids and their parents. With a broadened focus on all the Sustainable Development Goals, the campaign now provides entry points for individual action for a healthy planet as well as for a better economy, a just society and a world working together.
 

Below are some past highlights from the campaign.